Seth Godin
And my parabol here is: you’re driving along the road and you see a cow and you keep drinving, ‘cause you’ve seen cows before cows are invisible, cows are boring who’s gonna stop and pull over and say: oh, look: a cow! Nobody! But if the cow was purple you’d notice it… for a while, I mean if all the cows was purple then you’d get bored with those too. The thing that’s gonna decide what to talk about, what gets done, what gets change, what gets purchase, what gets build is: is it remarkable.
